Bringing Antena 1’s flagship shows into a live festival experience at Summer Well
Experiential Marketing / Brand Activation
Antena 1 @ Summer Well 2025
Bringing Antena 1’s flagship shows into a live festival experience at Summer Well
Antena 1 brought its most popular entertainment formats into the Summer Well festival, creating an interactive space designed to engage audiences and extend the brand beyond traditional media.
Client
Antena 1
Released
Timeframe
8 months
Project Type
Experiential Marketing / Brand Activation
Technology
Scenography Interactive Installations Photo & Video Content Brand Experience Design
Antena 1 @ Summer Well 2025
Overview
The activation was designed as a modular experience zone, where each touchpoint reflected a different Antena 1 show. The concept focused on interactivity, visual impact, and shareable moments, allowing visitors to explore the brand universe through physical and digital engagement.
Antena 1 brought its most popular entertainment formats into the Summer Well festival, creating an interactive space designed to engage audiences and extend the brand beyond traditional media.
Antena 1 @ Summer Well 2025
Antena 1 @ Summer Well 2025
Performance Results
The activation generated strong audience engagement, with high footfall and continuous interaction throughout the festival.
High Audience Engagement
Lighter than leading competitors
Strong Foot Traffic
Positive comfort ratings in extended sessions
Social Content Generation
Market share captured in first quarter
Visitors actively participated in the experience, creating shareable content and reinforcing Antena 1’s presence within the festival environment.
Next Project
Bringing Antena 1’s flagship shows into a live festival experience at Summer Well
Experiential Marketing / Brand Activation
Antena 1 @ Summer Well 2025
Bringing Antena 1’s flagship shows into a live festival experience at Summer Well
Antena 1 brought its most popular entertainment formats into the Summer Well festival, creating an interactive space designed to engage audiences and extend the brand beyond traditional media.
Client
Antena 1
Released
Timeframe
8 months
Project Type
Experiential Marketing / Brand Activation
Technology
Scenography Interactive Installations Photo & Video Content Brand Experience Design
Antena 1 @ Summer Well 2025
Overview
The activation was designed as a modular experience zone, where each touchpoint reflected a different Antena 1 show. The concept focused on interactivity, visual impact, and shareable moments, allowing visitors to explore the brand universe through physical and digital engagement.
Antena 1 brought its most popular entertainment formats into the Summer Well festival, creating an interactive space designed to engage audiences and extend the brand beyond traditional media.
Antena 1 @ Summer Well 2025
Antena 1 @ Summer Well 2025
Performance Results
The activation generated strong audience engagement, with high footfall and continuous interaction throughout the festival.
High Audience Engagement
Lighter than leading competitors
Strong Foot Traffic
Positive comfort ratings in extended sessions
Social Content Generation
Market share captured in first quarter
Visitors actively participated in the experience, creating shareable content and reinforcing Antena 1’s presence within the festival environment.
Next Project
Bringing Antena 1’s flagship shows into a live festival experience at Summer Well
Experiential Marketing / Brand Activation
Antena 1 @ Summer Well 2025
Bringing Antena 1’s flagship shows into a live festival experience at Summer Well
Antena 1 brought its most popular entertainment formats into the Summer Well festival, creating an interactive space designed to engage audiences and extend the brand beyond traditional media.
Client
Antena 1
Released
Timeframe
8 months
Project Type
Experiential Marketing / Brand Activation
Technology
Scenography Interactive Installations Photo & Video Content Brand Experience Design
Antena 1 @ Summer Well 2025
Overview
The activation was designed as a modular experience zone, where each touchpoint reflected a different Antena 1 show. The concept focused on interactivity, visual impact, and shareable moments, allowing visitors to explore the brand universe through physical and digital engagement.
Antena 1 brought its most popular entertainment formats into the Summer Well festival, creating an interactive space designed to engage audiences and extend the brand beyond traditional media.
Antena 1 @ Summer Well 2025
Antena 1 @ Summer Well 2025
Performance Results
The activation generated strong audience engagement, with high footfall and continuous interaction throughout the festival.
High Audience Engagement
Lighter than leading competitors
Strong Foot Traffic
Positive comfort ratings in extended sessions
Social Content Generation
Market share captured in first quarter
Visitors actively participated in the experience, creating shareable content and reinforcing Antena 1’s presence within the festival environment.
Next Project
Made to be noticed
/Built to deliver
From brand activations and corporate events to production, logistics and guest experience, we deliver end-to-end projects with full control.
Meet the partners who are part of our success story
Made to be noticed
/Built to deliver
From brand activations and corporate events to production, logistics and guest experience, we deliver end-to-end projects with full control.
Meet the partners who are part of our success story
Made to be noticed
/Built to deliver
From brand activations and corporate events to production, logistics and guest experience, we deliver end-to-end projects with full control.
Meet the partners who are part of our success story